Born from love, experience, and countless bedtime cuddles, our brand began with a simple belief: babies deserve the safest, softest, and most thoughtfully made essentials.

Founded by Dimple Ajmera, a mom of two, our journey started right where many great ideas do—at home. Today, we proudly manufacture a curated range of baby bedding, clothing, bath essentials, and nursery décor, designed to support little ones through their earliest moments. Every product is crafted with care, using baby-safe materials, soothing designs, and a deep understanding of what parents truly need—because we’ve been there too.